The Poor Are Consumers Too
Helping ease poverty throughout the world may take thinking about the poor in a whole new way. It may take a realization by businesses that the world’s poor are actually a vast, untapped market.
In today’s Washington Post, David Ignatius disucusses a study that makes just that argument. Make no mistake, the ideas of this study are not about exploitation but about integration. Poverty lessoned through market expansion.
It’s a fascinating idea. Check out what Ignatius has to say.