Wednesday, July 06, 2005

The Poor Are Consumers Too

Helping ease poverty throughout the world may take thinking about the poor in a whole new way. It may take a realization by businesses that the world’s poor are actually a vast, untapped market.

In today’s Washington Post, David Ignatius disucusses a study that makes just that argument. Make no mistake, the ideas of this study are not about exploitation but about integration. Poverty lessoned through market expansion.

It’s a fascinating idea. Check out what Ignatius has to say.


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